Proven by own Products
Over 20 Years of Experience with our own Products on the Market
We don’t just stand behind our solutions – we build them ourselves. Everything we recommend is a core part of our own products.
Because we only pass on what truly convinces us.
“I would never trust a business coach who’s never founded a company.”
Tobias Bley, CTO
You got the perfect Idea
– but where do you start?
Every day, the vision grows clearer in your mind. You see the potential, imagine how it will change the world, how people will use it, and how everything falls perfectly into place.
But then doubt creeps in: Where do I start? Have I thought of everything Is this even possible?


You gather information, read success stories, and dive into countless how-to guides.
But the more you know, the more uncertain you become. Everyone says something different. Every path seems right — and wrong at the same time.
What if you make the wrong decision? What if you pour your time, money, and energy into something — and still fail in the end?
Good thing there’s someone who’s walked this path many times before.
We know what it feels like to want to do everything right — and still feel unsure.
We haven’t just come up with ideas for our own products – we’ve followed them through to the very end. With our own money, with full risk, with everything we had. We’ve worked through the nights, dealt with setbacks, made mistakes — and learned from them.
Today, we know what works. Because we’ve done it ourselves — over and over again.


We know what it feels like to want to do everything right — and still feel unsure.
We haven’t just come up with ideas for our own products – we’ve followed them through to the very end. With our own money, with full risk, with everything we had. We’ve worked through the nights, dealt with setbacks, made mistakes — and learned from them.
Today, we know what works. Because we’ve done it ourselves — over and over again.


Our Experience
Turning ideas into market-ready products

UltraMixer 6 Pro Entertain is a comprehensive DJ software designed for professional event management and entertainment.
It integrates audio, video, slideshows, and real-time effects in one platform, enabling dynamic performances tailored to your audience.
Supporting numerous file formats and hardware controllers, it ensures reliable, flexible operation in live settings.
Its intuitive interface streamlines workflows, reduces complexity, and helps businesses and DJs deliver engaging, memorable entertainment experiences.
shelfy is a white-label 3D configurator and e-commerce platform for customizable shelving solutions.
It enables online retailers to integrate an interactive product configurator for IKEA Kallax and Expedit systems directly into their websites.
With a user-friendly backend for effortless product management and automated price monitoring to keep listings up to date, shelfy supports multiple affiliate programs—making it a scalable, conversion-focused sales tool.
End customers enjoy a simple, visual planning experience with the world’s largest selection of Kallax-compatible inserts.


SampleDecks is a user-friendly sample player designed for quick and intuitive sound management.
Create custom sample banks with your own tracks and trigger them instantly with one click. For added control, connect an external keyboard and assign keys freely to your sounds.
Ideal for live sets or studio use, SampleDecks offers a simple yet powerful workflow. Its streamlined interface and flexible hardware integration make it the perfect tool for DJs, producers, and musicians who want to bring their unique sound to any performance setup.
What does ‘Proven by Own Products’ mean?
We know the Market inside out.
This isn’t theory – we’ve built, launched, and sold our own products. We know what users need and what actually works.
Technology meets Business Goals
We don’t just build what’s technically possible – we build what truly makes an impact. Our solutions combine technological strength with clear business objectives. So they don’t just work – they get seen, used, and loved.
From Idea to Millions of Downloads
Over 100 million downloads – and counting. We turn ideas into real success and apply that experience directly to your product.
Quality That Lasts
Our products succeed in real market conditions – and that’s exactly the standard we set for yours. With a sharp focus on user needs and an uncompromising commitment to quality, we help you create something truly meaningful.
We know the market inside out.
This isn’t theory – we’ve built, launched, and sold our own products. We know what users need and what actually works.
Technology meets Business Goals
We don’t just build what’s technically possible – we build what truly makes an impact. Our solutions combine technological strength with clear business objectives. So they don’t just work – they get seen, used, and loved.
From Idea to Millions of Downloads
Over 100 million downloads – and counting. We turn ideas into real success and apply that experience directly to your product.
Quality That Lasts
Our products succeed in real market conditions – and that’s exactly the standard we set for yours. With a sharp focus on user needs and an uncompromising commitment to quality, we help you create something truly meaningful.
We’ve done it before – so you don’t have to.
Clear Structure Instead of Guesswork
We guide you along the most efficient path from idea to market-ready product. Using Scrum’s clear structure, we break down your project step by step, avoid common pitfalls, and ensure smooth, focused progress—all aligned with your goals from concept to launch.
Proven Strategies Instead of Theory
Our strategies go beyond theory – they have been thoroughly tested, refined, and proven successful through real-world application in our own products. This hands-on experience ensures we deliver effective, market-ready solutions tailored to your unique needs.
Efficient Execution
Instead of Wasting Time
Time and resources are precious. That’s why we prioritize what really drives your project forward. With targeted strategies and hands-on support, we eliminate distractions and inefficiencies so you can focus on delivering real value — faster and smarter.
Minimized Risk Instead of Costly Mistakes
We’ve invested our own money and learned from every challenge along the way. This hands-on experience gives us the insight to guide you past costly mistakes, reduce risks, and confidently drive your project forward toward lasting success.
Your passion fuels us,
our know-how empowers you
Let’s bring your idea to life together — from vision to reality!
