Intuitive 3D Kallax Configurator
Software Development
Software Architecture
Product Planning
UI/UX Design
It enables integration with various product providers. The web app combines an interactive UI for end users with a powerful back office for product maintenance and affiliate integration. It accelerates the creation of individual shelving designs, offers the world’s largest Kallax insert catalog, and at the same time provides the technological foundation for a scalable white-label and OEM business model.
The Problem
The following points outline the initial situation and the challenges that we gradually addressed and resolved over the course of the project.
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Shelving designs could only be created with a limited product selection or using tools such as Photoshop
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High manual effort in product maintenance was significantly reduced: product data is entered automatically, minimizing manual effort
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Lack of a central platform to bundle products from multiple retailers (no metashop system)
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Technical challenges in implementing high-performance 3D rendering within a web app
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Complex filter functions for fast product search
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High demand for an intuitive, mobile user experience for end customers and an efficient back office for internal administration
Which Core Features Were Implemented?
Price Monitoring
Image Rendering
3D Configurator
Backoffice System
White-Label Architecture
Automated Product Maintenance
Affiliate Integration
Our Expertise
With shelfy, we have demonstrated how an everyday idea can be transformed into a scalable, market-ready e-commerce platform – user-centered and strategically flexible. Our team combined agile product development with smart UI/UX, powerful cloud architecture, and market-oriented feature planning. The result is a system that both inspires end customers and impresses as a white label solution. Ready for growth, adaptation, and new business models.
3D Visualization for Higher Conversions
Shop Setup & Integration (Plug & Play)
Scalable Cloud Infrastructure & Maintenance-Free Operation
White-Label-Capable Architectures
Back Office Systems with Real Productivity Value
E-Commerce Integrations with Affiliate Focus
Product Configurators with an Intuitive Click System
What Makes Shelfy Special from a Technical Perspective
shelfy is based on state-of-the-art, cross-platform web technology: a single code and the shop runs on iOS, Android, and the web. It combines web technologies with a scalable cloud architecture and powerful 3D visualization. The result: a high-performance, platform-independent solution that inspires end customers and offers shop operators maximum flexibility.
Frontend
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Angular + TypeScript + Ionic
Component-based development for maximum maintainability, high development speed, and mature UI components. -
Capacitor
Native functionality on mobile devices while maintaining a single web codebase.
Backend & Cloud
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Serverless Architecture Based on Firebase Functions
no effort required for server management, lightning-fast scaling, ready for immediate use. -
NoSQL Database
document-based, ultra-fast, extremely flexible – perfect for dynamically growing product data.
Special Features
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Smooth processes through automatic scaling and reliable performance
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No effort required for infrastructure updates or maintenance with fully managed services
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Together, we'll create a product users genuinely love.
Our workflow with the
Kanban Method
The Kanban method is an agile framework for visualizing and managing work processes. Tasks are displayed on a board with columns such as “To Do,” “In Progress,” and “Done.”
This helps teams maintain an overview, identify bottlenecks early, and improve efficiency through a continuous workflow.
Price Monitoring and Location-Based Shop System
- Price monitoring: partner website data is continuously retrieved via their APIs using Google Firebase Functions to automatically update product prices in the shop
- Location-based shop: users see products and partner shops depending on their location – for example, Otto and Poco only in Germany, Walmart only in the USA
Admin Tool with Content Management System
- fully automated content maintenance thanks to a proprietary content management system (CMS)
- content can be added easily and quickly via the back office
- content can be added easily and quickly via the back office
- interactive editor for the automated transformation of 2D images into a 3D perspective
- responsive design enables content management on mobile devices
So, when can we write your success story?
